.pg-creative .lead b{font-weight:500;color:#000}
.pg-creative .h2 .en{font-weight:500;letter-spacing:.01em}

.pg-creative .cr-reel{position:relative;--rh:clamp(196px,26vw,420px);margin-top:var(--pg-hn)}
.pg-creative .pg-hero:not(.is-still) .cr-reel{animation:pg-in 1.1s var(--out) .3s both}
.pg-creative .cr-reel-vp{overflow:hidden}
.pg-creative .cr-reel-tr{display:flex;width:max-content;animation:cr-reel 96s linear infinite;will-change:transform}
.pg-creative .cr-reel.is-out .cr-reel-tr{animation-play-state:paused}
.pg-creative .cr-reel-set{display:flex;gap:var(--pg-gap);padding-right:var(--pg-gap)}
.pg-creative .cr-shot{flex:none;height:var(--rh);aspect-ratio:16/9;overflow:hidden;margin:0;border-radius:14px;background:var(--line)}
.pg-creative .cr-shot.is-v{aspect-ratio:9/16}
.pg-creative .cr-shot video{display:block;width:100%;height:100%;object-fit:cover}
@keyframes cr-reel{to{transform:translate3d(-50%,0,0)}}

.cr-why{--ic:clamp(64px,5.6vw,84px);--fg:clamp(20px,2.4vw,40px);--pp:clamp(24px,2.8vw,48px)}
.cr-rs{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);column-gap:var(--pg-col);align-items:start;padding-top:clamp(28px,2.6vw,44px);border-top:1px solid #000}
.cr-rs+.cr-rs{margin-top:var(--sec)}
.cr-rs-hd{position:sticky;top:clamp(108px,9vw,140px);min-width:0}
.cr-rs-no{font-size:clamp(64px,7.2vw,128px);font-weight:300;line-height:.84;letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.cr-rs-ti{margin-top:clamp(24px,2.6vw,44px);font-size:clamp(22px,2.222vw,36px);font-weight:700;line-height:1.42;letter-spacing:-.01em;font-feature-settings:"palt"}
.cr-rs-tx{max-width:30em;margin-top:clamp(16px,1.4vw,24px);font-size:clamp(15px,1.18vw,17px);font-weight:500;line-height:1.9;color:var(--g);font-feature-settings:"palt"}
.cr-pn{position:relative;min-width:0;padding:var(--pp);border-radius:16px;background:#fff;container-type:inline-size}
.cr-why svg{fill:none;stroke:#000;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.cr-why svg *{vector-effect:non-scaling-stroke}

.cr-fl{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--fg);margin:0;padding:0}
.cr-fl-it{position:relative;display:flex;flex-direction:column;align-items:center;gap:18px;min-width:0;text-align:center}
.cr-ic{position:relative;flex:none;display:grid;place-items:center;width:var(--ic);height:var(--ic);border-radius:50%;background:var(--bg)}
.cr-ic svg{width:44%;height:44%}
.cr-ic-n{position:absolute;top:-3px;left:-3px;display:grid;place-items:center;width:22px;height:22px;border-radius:50%;background:var(--blue);color:#fff;font-size:12px;font-weight:500;line-height:1}
.cr-fl-it.is-goal .cr-ic{background:#fff;box-shadow:inset 0 0 0 1.5px var(--blue)}
.cr-why .cr-ic-b{stroke:var(--blue)}
.cr-fl-t{font-size:clamp(16px,1.25vw,19px);font-weight:700;line-height:1.5;font-feature-settings:"palt"}
.cr-fl-it:not(:last-child)::after{content:"";position:absolute;top:calc(var(--ic) / 2 - 1px);left:calc(50% + var(--ic) / 2 + 10px);width:calc(100% + var(--fg) - var(--ic) - 20px);height:2px;background:var(--blue);transform-origin:0 50%}
.cr-fl-it:not(:last-child)::before{content:"";position:absolute;top:calc(var(--ic) / 2 - 3.5px);left:calc(150% + var(--fg) - var(--ic) / 2 - 17px);width:7px;height:7px;box-sizing:border-box;border-top:1.5px solid var(--blue);border-right:1.5px solid var(--blue);transform:rotate(45deg)}
.cr-fl-loop{position:relative;height:clamp(36px,3vw,48px);margin:clamp(18px,1.6vw,26px) calc((100% - 2 * var(--fg)) / 6) 14px;border:1.5px dashed var(--blue);border-top:0;border-radius:0 0 20px 20px}
.cr-fl-loop::before{content:"";position:absolute;left:-5.25px;top:-2px;width:9px;height:9px;box-sizing:border-box;border-top:1.5px solid var(--blue);border-left:1.5px solid var(--blue);transform:rotate(45deg)}
.cr-fl-lb{position:absolute;left:50%;bottom:0;transform:translate(-50%,50%);padding:3px 16px;border-radius:999px;background:#fff;box-shadow:inset 0 0 0 1.5px var(--blue);font-size:13px;font-weight:700;line-height:1.6;letter-spacing:.08em;white-space:nowrap}

.cr-st{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--pg-gap)}
.cr-st-it{min-width:0}
.cr-st-n{font-size:clamp(16px,1.25vw,20px);font-weight:700;line-height:1;white-space:nowrap}
.cr-st-n .en{margin-right:4px;font-size:clamp(48px,4.6vw,78px);font-weight:400;letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.cr-st-l{margin-top:14px;font-size:14px;font-weight:700;line-height:1.5;color:var(--g2)}
.cr-sns{list-style:none;display:grid;grid-template-columns:max-content;gap:14px 32px;margin:clamp(22px,2vw,30px) 0 0;padding:0}
.cr-sns li{display:grid;grid-template-columns:50px max-content;align-items:center;font-size:clamp(17px,1.32vw,20px);line-height:1;font-variant-numeric:tabular-nums}
.cr-sns img{width:20px;height:20px;object-fit:contain}
.cr-sns img.is-yt{width:22px;height:16px}
.cr-sns img.is-note{width:38px;height:9px}
.cr-st-img{aspect-ratio:16/9;margin-top:clamp(22px,2vw,30px)}
.cr-tag{list-style:none;display:flex;flex-wrap:wrap;gap:10px;margin:clamp(24px,2.2vw,32px) 0 0;padding:clamp(20px,1.8vw,28px) 0 0;border-top:1px solid var(--line)}
.cr-tag li{position:relative;padding:8px 16px 8px 34px;border-radius:999px;background:var(--bg);font-size:14px;font-weight:700;line-height:1.5;font-feature-settings:"palt"}
.cr-tag li::before{content:"";position:absolute;left:15px;top:calc(50% - 5px);width:10px;height:5px;border-left:1.6px solid var(--blue);border-bottom:1.6px solid var(--blue);transform:rotate(-45deg)}
@container (max-width:420px){
.cr-st{grid-template-columns:minmax(0,1fr);gap:36px}
.cr-sns{grid-template-columns:repeat(2,max-content)}
}

.cr-rs-nt{max-width:30em;margin-top:14px;padding-left:1em;text-indent:-1em;font-size:12px;font-weight:500;line-height:1.7;color:var(--g2);font-feature-settings:"palt"}
.cr-rs-nt .ib{text-indent:0}
.cr-wl{list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(8px,.8vw,12px);margin:0;padding:0}
.cr-wl-it{display:flex;align-items:center;gap:14px;min-width:0;min-height:clamp(76px,6.4vw,96px);padding:16px clamp(16px,1.6vw,24px);border-radius:12px;box-shadow:inset 0 0 0 1px var(--line)}
.cr-wl-ic{flex:none;display:grid;place-items:center;width:clamp(48px,3.6vw,56px);height:clamp(48px,3.6vw,56px);border-radius:50%;background:var(--bg);color:var(--blue)}
.cr-wl-ic svg{width:50%;height:50%;stroke:currentColor;stroke-width:1.6}
.cr-wl-t{min-width:0;font-size:clamp(16px,1.25vw,19px);font-weight:700;line-height:1.5;letter-spacing:.01em;font-feature-settings:"palt"}
.cr-wl-t .n{font-size:1.1em;line-height:1}

.cr-why+.cr-make{padding-top:var(--sec)}
.cr-mk{--mg:clamp(6px,.6vw,10px);display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(56px,5vw,88px) var(--pg-gap)}
.cr-mk-it{display:flex;flex-direction:column;min-width:0}
.cr-mk-it.is-wide{grid-column:1/-1}
.cr-mk-fig{position:relative;display:grid;gap:var(--mg);aspect-ratio:16/9}
.cr-mk-fig.is-duo{grid-template-columns:repeat(2,minmax(0,1fr));aspect-ratio:auto}
.cr-mk-fig.is-duo .cr-v{aspect-ratio:16/9}
.cr-mk-fig.is-trio{grid-template-columns:repeat(3,minmax(0,1fr));grid-template-rows:minmax(0,1fr)}
.cr-mk-fig.is-four{grid-template-columns:repeat(4,minmax(0,1fr));aspect-ratio:auto}
#mk-drama .cr-v,#mk-sns .cr-v{aspect-ratio:9/16}
#mk-drama .cr-mk-fig{aspect-ratio:auto;grid-template-rows:none}
.cr-mk-cl{margin:0}
.cr-v{position:relative;overflow:hidden;margin:0;border-radius:14px;background:var(--line)}
.cr-v video{position:absolute;inset:0;display:block;width:100%;height:100%;object-fit:cover}
.cr-mk-ti{margin-top:clamp(20px,1.667vw,28px);font-size:clamp(20px,1.944vw,32px);font-weight:700;line-height:1.42;letter-spacing:-.005em;font-feature-settings:"palt"}
.cr-mk-tx{margin-top:12px}
.cr-sub{margin-top:clamp(64px,6.1vw,104px)}

.cr-arm .cr-rv{opacity:0;transform:translateY(20px)}
.cr-arm .cr-rv.is-in{opacity:1;transform:none;transition:opacity .7s var(--out) var(--d,0s),transform .9s var(--out) var(--d,0s)}
.cr-fl-it:nth-child(2){--d:.15s}
.cr-fl-it:nth-child(3){--d:.3s}
.cr-fl-loop{--d:.5s}
.cr-arm .cr-fl-it:not(:last-child)::after{transform:scaleX(0);transition:transform .5s var(--ease) calc(var(--d,0s) + .3s)}
.cr-arm .cr-fl-it:not(:last-child)::before{opacity:0;transition:opacity .2s var(--out) calc(var(--d,0s) + .7s)}
.cr-arm .cr-fl-it.is-in:not(:last-child)::after{transform:none}
.cr-arm .cr-fl-it.is-in:not(:last-child)::before{opacity:1}
.cr-arm .cr-fl-it.is-goal.is-in .cr-ic{animation:cr-ring 1.1s var(--out) .9s 1}
@keyframes cr-ring{0%{box-shadow:inset 0 0 0 1.5px var(--blue),0 0 0 0 rgba(0,180,255,.45)}100%{box-shadow:inset 0 0 0 1.5px var(--blue),0 0 0 18px rgba(0,180,255,0)}}
.cr-st-it:nth-child(2){--d:.12s}
.cr-tag{--d:.24s}
.cr-wl-it:nth-child(2){--d:.06s}
.cr-wl-it:nth-child(3){--d:.12s}
.cr-wl-it:nth-child(4){--d:.18s}
.cr-wl-it:nth-child(5){--d:.24s}
.cr-wl-it:nth-child(6){--d:.3s}
.cr-mk-it:nth-child(3){--d:.12s}
.cr-sub .pg-item:nth-child(2){--d:.1s}
.cr-sub .pg-item:nth-child(3){--d:.2s}

@media (max-width:991px){
.cr-rs{grid-template-columns:minmax(0,1fr);row-gap:clamp(32px,4vw,44px)}
.cr-rs-hd{position:static}
.cr-mk{grid-template-columns:minmax(0,1fr)}
#mk-drama .cr-mk-fig{aspect-ratio:16/9;grid-template-rows:minmax(0,1fr)}
#mk-drama .cr-v{aspect-ratio:auto}
}
@media (max-width:767px){
.pg-creative .cr-reel-tr{animation-duration:64s}
.cr-why{--ic:56px;--fg:30px;--pp:22px}
.cr-rs{padding-top:24px}
.cr-rs-no{font-size:64px}
.cr-rs-ti{margin-top:20px;font-size:23px;line-height:1.45}
.cr-rs-tx{margin-top:14px;font-size:15px;line-height:1.85}
.cr-fl{grid-template-columns:minmax(0,1fr);padding-right:44px}
.cr-fl-it{flex-direction:row;gap:16px;text-align:left}
.cr-fl-t{font-size:16px}
.cr-fl-it:not(:last-child)::after{top:calc(var(--ic) + 6px);left:calc(var(--ic) / 2 - 1px);width:2px;height:calc(var(--fg) - 12px);transform-origin:50% 0}
.cr-fl-it:not(:last-child)::before{top:calc(var(--ic) + var(--fg) - 13px);left:calc(var(--ic) / 2 - 3.5px);transform:rotate(135deg)}
.cr-fl-loop{position:absolute;top:calc(var(--pp) + var(--ic) / 2);bottom:calc(var(--pp) + var(--ic) / 2);right:var(--pp);width:26px;height:auto;margin:0;border:1.5px dashed var(--blue);border-left:0;border-radius:0 20px 20px 0}
.cr-fl-loop::before{left:-2px;top:-5.25px;transform:rotate(-45deg)}
.cr-fl-lb{left:auto;right:0;top:50%;bottom:auto;transform:translate(50%,-50%);padding:10px 3px;writing-mode:vertical-rl;letter-spacing:.12em}
.cr-arm .cr-fl-it:not(:last-child)::after{transform:scaleY(0)}
.cr-st-n .en{font-size:56px}
.cr-wl{grid-template-columns:minmax(0,1fr);gap:8px}
.cr-wl-it{gap:12px;min-height:60px;padding:14px 16px}
.cr-wl-t{font-size:16px}
.cr-mk{row-gap:56px}
.cr-mk-fig.is-duo{grid-template-columns:minmax(0,1fr)}
.cr-mk-fig{gap:6px}
.cr-v{border-radius:10px}
.cr-mk-ti{margin-top:18px}
.cr-mk-tx{margin-top:10px;font-size:15px;line-height:1.75}
.cr-sub{margin-top:56px}
.cr-arm .cr-rv{transform:translateY(8px)}
.cr-arm .cr-rv.is-in{transform:none;transition:opacity .5s var(--out),transform .6s var(--out)}
.cr-arm .cr-fl-it:not(:last-child)::after{transition:transform .4s var(--ease) .15s}
.cr-arm .cr-fl-it:not(:last-child)::before{transition:opacity .2s var(--out) .45s}
.cr-arm .cr-fl-it.is-goal.is-in .cr-ic{animation-delay:.3s}
}
@media (prefers-reduced-motion:reduce){
.pg-creative .cr-reel-tr{animation:none}
}
@media (min-width:992px) and (max-width:1279px){.cr-wl{grid-template-columns:minmax(0,1fr)}}
@media (max-width:767px){.cr-mk-fig.is-four{grid-template-columns:repeat(2,minmax(0,1fr))}}